Our aim is to offer superior products that can be trusted to deliver the highest quality and premium taste, while also meeting the diverse needs of all consumers.
Portion control is vital to controlling physical health and wellness and we want to help our consumers by providing a range of options across various product categories.
In Canada, we pioneered portion control with the launch of Cadbury Thins* - the first-ever 100 calorie chocolate bar. Women told us they love chocolate and want to indulge in a little bit of premium chocolate and that is exactly why Cadbury developed Cadbury Thins* in 2005.
Our Global Commitments
Globally, we have made commitments to advance our product portfolio through innovation and we're seeing great progress that allows us to provide consumers with the right choice.
- Over the past 3 years, we have increased the low calorie and low fat choices in our portfolio by 50% through innovation and acquisition
- We have committed to reducing salt/sodium in our products
- We have a programme in place to reduce trans-fatty acids in our products
- Over 70% of our gum is now sugar-free
- We continue to expand our range of sugar-free mints
- Our chocolate range now includes calorie marked packs, smaller sizes, sugar-free, organic, and low carbohydrate options