Good business and good values go hand-in-hand at Cadbury. This belief inspired our founding fathers and it is at the heart of what we do today.
In 2004 we rolled out our 12 Point Action Plan which responds to consumer health concerns, including a Global Marketing Code of Practice, with special reference to children.
We have developed an extensive series of policies and standards on matters related to food, its content, its quality and its safety. We adhere to our policies and are committed to finding sustainable solutions to obesity and encouraging healthy lifestyles.
At Cadbury, we approach our consumers with a commitment to put actions before words and to respect and protect the long history of trust we have with our consumers.
Listening to consumers is fundamental to our business success - it's something we do every day and it helps us to offer products that are safe, delicious and enjoyable.
We Listen. We Respond. We Care.
In this section, we've summarized what we are doing in our local communities and beyond and we invite you to take a read.
We care about our consumers.
We are Cadbury