Mr. Big* is … well Mr. Big. A perfect balance of a crisp vanilla wafer, smooth caramel, crunchy rice crisps and peanuts all covered in a Cadbury milk chocolatey coating. The perfect combination.
Mr. Big candy bar launched in Canada in 1977 and is manufactured at the Cadbury Gladstone Chocolate Factory in Toronto – the only place where Mr. Big bars are made.
Over the years, the Mr. Big candy bar has developed quite the following among Canadian teens and is considered to be one of Canada's top candy bar favourites.
Oh how we love Mr. Big.
Mr. Big Stars!
When Mr. Big* launched in Canada, we enlisted the help of hockey’s biggest and best – Wayne Gretzky. In 1980, Wayne became the face of Mr. Big, and even toured our chocolate factory (where Mr. Big is made) on his 20th birthday!
Years later, using the tag line ‘When you’re this big they call you Mister”, we worked with basketball legend Shaquille O’Neal as the face of Mr. Big* – catapulting the Mr. Big brand to the #1 spot with Canadian teens.