Caramilk is available in these varieties:
- Original
- Caramilk Thick*
- Caramilk 2 Thick*
- Caramilk Dark*
- Caramilk Deluxe*
How do we get the soft flowing caramel inside the Caramilk* bar?
For over 40 years, Canadians have wondered about the Caramilk Secret and today it is one of life’s greatest mysteries.
Caramilk is a Canadian gem and we’re very proud of its heritage. Caramilk was first developed at the Masson Street plant in Montreal and currently is manufactured at the Cadbury Gladstone Chocolate Factory in downtown Toronto – the only place in the world where Caramilk is made today. The Caramilk production line is a secret place where no visitors are allowed and the Secret itself is under lock and key in the Caramilk vault. We’re not kidding.
Where does the Secret come from?
In 1968, the first television commercial for Caramilk featured a drill moving into a pocket of chocolate. An announcer asked the now famous question, “How do they get the caramel into the Cadbury Caramilk* bar?” The Caramilk Secret campaign was the brainchild of Gary Prouk of Doyle Dane Bernbach.
Over the years, some of the people used to describe the Caramilk Secret have included Leonardo da Vinci, the Mona Lisa, Merlin the Magician, a pair of space aliens and even Dan Aykroyd as the iconic Conehead.
The award-winning Caramilk Mona Lisa TV Commercial won a Lion at Cannes and was inducted into the Clio Hall of Fame for Best TV Commercial. The ad was painstakingly researched and historians were called in for authenticity as was a reconstructive surgeon asked to comment on the facial structure of the 140 auditioning Mona Lisa-wannabes.
Quick Facts:
The Caramilk bar was first sold in Canada at 5 cents a bar.
In 2007, more than 2 million kg of chocolate and 1 million kg of caramel were united to create the Caramilk bars for Canada.
33 million Caramilk bars are enjoyed by Canadians annually, representing more than one Caramilk per person in Canada.
