"Every day premium" chocolate offers respite from life's imperfect moments -
May 25, 2009
Ah the perfect moment. That moment of total relaxation and pure pleasure. That moment when you escape from work, kids, household chores. The moment you’ve been dreaming about all day…is not coming. That’s because we live in reality - a busy, unpredictable, imperfect reality that we call life. And while we love life, we also love a little, delicious indulgence exactly when we crave it, on our terms and no one else’s. Introducing new Cadbury Moments*, created to celebrate the real lives of women and real chocolate.
New Cadbury Moments* offers a premium, every day chocolate experience that satisfies consumers’ desire for quality chocolate. Cadbury Moments* is available in a sleek box that can be easily slipped in a purse or briefcase, ensuring a premium chocolate experience is available anytime and anywhere the feeling hits. Each box of Cadbury Moments* contains eight individually wrapped battonettes, allowing for a small, indulgent experience that’s just right for you.
“We understand that women care about small every day indulgences like chocolate and when they look to indulge, they want a premium experience that can be enjoyed in the context of their busy lives,” says John Phillipson, VP Chocolate, Cadbury North America. “Cadbury Moments* delivers a premium chocolate experience that is wrapped in little moments of permissible pleasure that women want and deserve."
Delicious Chocolate Your Way
Do women really eat chocolate in an art gallery or while at the spa? Truth is, women indulge in their favourite chocolate when the time is right for them. According to a national Cadbury Moments* survey** 95 per cent of women agree that it doesn’t have to be a ‘perfect moment’ to enjoy a piece of quality chocolate - they enjoy chocolate whenever the moment is right for them. And 60 per cent say they are more likely to consume chocolate after experiencing an ‘imperfect moment’ – when the unexpected, unwanted and unknown throws a kink in their day – than they are after experiencing a ‘perfect moment.’
“Speaking from personal experience, a typical day in the life of a mom or career woman is full of imperfect moments,” explains Erica Ehm, founder of the Yummy Mummy Club, and mother of two. “Cadbury Moments* recognizes and celebrates that women love chocolate and the reality of their everyday lives demands that they indulge when it’s good for them. I’m delighted to know that I am not alone in enjoying chocolate after experiencing one of my imperfect moments. It truly would be a shame to wait for that elusive perfect one.’’
New Cadbury Moments*
Premium chocolate should be affordable and accessible to all women and not reserved for uncommon occasions. When the feeling hits for a little chocolate indulgence, Cadbury Moments* is the perfect treat. Packaged in eight individually wrapped battonettes, Cadbury Moments* can be enjoyed one at time and saved for the next moment of pleasure. A truly decadent experience, Cadbury Moments* is available in three delicious varieties, each wrapped in premium Cadbury* milk chocolate.
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Deliciously Dark – Smooth dark chocolate truffle centre covered in delicious Cadbury* milk chocolate
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Chocolatey Delight – Smooth milk chocolatey centre covered in delicious Cadbury* milk chocolate
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Heavenly Praline – Smooth milk chocolatey centre and hazelnut pieces covered in delicious Cadbury* milk chocolate
Please note: New Cadbury Moments* won’t solve your everyday dilemmas or provide a blissful escape from reality, but it will – for one brief moment – allow you to indulge in attainable, premium sweetness.
Cadbury Moments* is available at most major retailers across Canada at a suggested
retail price of $2.99.
About Cadbury North America
Headquartered in Parsippany, New Jersey with the Canadian head office in Toronto, Cadbury North America is the Canadian and U.S. combined business of Cadbury plc – a leading global confectionery business with number one or number two positions in over 20 of the world's 50 largest confectionery markets.
In Canada, Cadbury is the country's second largest confectionery company and the brand portfolio includes some of Canada's best-loved chocolate, candy, cough and gum brands such as Dairy Milk*, Caramilk*, Mr. Big*, Dentyne*, Trident*, Stride*, Bubblicious*, Halls*, and Maynards*. In Canada, some Cadbury "firsts" include the first 100 calorie chocolate bar (Cadbury Thins*), the first sugar-free breath freshening gum (Dentyne*) and the first liquid centre pellet gum with dual flavour combinations (Trident Splash*). Our people create brands people love with passion, dedication and drive. For more information visit www.cadbury.com.
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For more information, or to arrange an interview with a spokesperson, please contact:
Michelle McEwan Michelle Lefler
Strategic Objectives Cadbury
Tel: (416) 366-7735; Fax: (416) 366-2295 Tel: (416) 590-5686
Email: mmcewan@strategicobjectives.com Email: michelle.lefler@cadbury.com
*Trademark of or used under license by Cadbury Adams Canada Inc
** From May 14 to May 15, 2009, Angus Reid Strategies conducted an online survey among a randomly selected, representative sample of 1,000 adult Canadians. The margin of error for the total sample is +/-3.1%, 19 times out of 20. The results have been statistically weighted according to Statistics Canada’s most current education, age, gender and region Census data to ensure a representative sample of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.